How To Accelerate ECommerce SEO Results?

Many Online Marketers thinks that E-commerce SEO and SEO for other websites are different process or have some similarity. There are many posts also available on these topics and many authors successfully cleared the confusion related to this topic. Its true that for E-Commerce SEO, more efforts are required and strategy is also more focused and slight different than the normal SEO processes. Today i am going to focus on main factors which can really play an important role in improving E-Commerce SEO results.

For better E-Commerce SEO results few practices are very effective which are as follows:

• Site Indexation

Proper site indexation is necessary so that crawler can crawl your website pages on regular basis. If website have crawl errors in large numbers, it shows that website has poor health and need improvement in this section. Proper site indexation become must when we talk about E-Commerce website or portal as E-Commerce website have numerous pages. Sitemap update is also necessary as sometime it happens that after removal of any product page from the website its URL remain in the existing sitemap which require updation so that crawler will crawl the useful links and existing urls without wasting time on removed urls. As eCommerce website have large number of urls hence chances of duplicate category urls is more which can be sorted out through search console URLs parameter where we can direct crawlers how and what to crawl. So this is useful and effective technique to have better crawling and Page indexation.

• Main Menu Navigation

Main menu navigation is a regular practice in SEO process and it becomes more important in case of E-Commerce websites as there are no. of categories and products urls or pages which can be navigated directly by having proper main menu navigation. So proper main menu navigation is quite effective for better E-Commerce SEO results.

• On-Page Copy For Category Pages

In-spite of having thousands product description for no. of products on an eCommerce website, having description of products category wise is a better, time saving, resource utilising in better and smart way practice. Big E-commerce brands like Walmart is using these smart practices and shown a way to marketers.

• Product Schema

It is one of the very effective technique to highlight your products with detailed and additional information. With images it is eye catchy, and allows to be in top search results with all the important information showing at the same platform including name, price, availability etc. This practice is really doing well and helped alot to the online marketers to showcase their products in more effective way.

• URL Structure

The best practice for URL structure is said that when you keep the products more close to the root folders. In longer URL, product name cant be seen clearly as google search results shows the results with limited characters hence by having proper URL structure we can show the product name to visitors through URL also. By using breadcrumb list schema, it can be done easily. It makes URLs more eye catching and give better appearance than normal long urls.

  


Reference Site: https://internetmarketingsection.blogspot.in/2017/06/how-to-accelerate-ecommerce-seo-results.html

Google launches new effort to flag upsetting or offensive content in search

Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this will prevent such content from crowding out factual, accurate and trustworthy information in the top search results.

“We’re explicitly avoiding the term ‘fake news,’ because we think it is too vague,” said Paul Haahr, one of Google’s senior engineers who is involved with search quality. “Demonstrably inaccurate information, however, we want to target.”
New role for Google’s army of ‘quality raters’

The effort revolves around Google’s quality raters, over 10,000 contractors that Google uses worldwide to evaluate search results. These raters are given actual searches to conduct, drawn from real searches that Google sees. They then rate pages that appear in the top results as to how good those seem as answers.

Quality raters do not have the power to alter Google’s results directly. A rater marking a particular result as low quality will not cause that page to plunge in rankings. Instead, the data produced by quality raters is used to improve Google’s search algorithms generally. In time, that data might have an impact on low-quality pages that are spotted by raters, as well as on others that weren’t reviewed.

Quality raters use a set of guidelines that are nearly 200 pages long, instructing them on how to assess website quality and whether the results they review meet the needs of those who might search for particular queries.
The new ‘Upsetting-Offensive’ content flag

Those guidelines have been updated with an entirely new section about “Upsetting-Offensive” content that covers a new flag that’s been added for raters to use. Until now, pages could not be flagged by raters with this designation.

The guidelines say that upsetting or offensive content typically includes the following things (the bullet points below are quoted directly from the guide):

    Content that promotes hate or violence against a group of people based on criteria including (but not limited to) race or ethnicity, religion, gender, nationality or citizenship, disability, age, sexual orientation, or veteran status.
    Content with racial slurs or extremely offensive terminology.
    Graphic violence, including animal cruelty or child abuse.
    Explicit how­ to information about harmful activities (e.g., how tos on human trafficking or violent assault).
    Other types of content which users in your locale would find extremely upsetting or offensive.



                       Reference: http://searchengineland.com/google-flag-upsetting-offensive-content-271119

The impact (and lack thereof) of Google’s mobile popup algorithm

Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has been live for a month, columnist Glenn Gabe shares his findings on the impact.

 It’s not often that Google announces an algorithm update in advance. But when they do, not only can webmasters prepare for that update, we can also track its rollout once Google pulls the trigger. That provides a rare opportunity to gauge the impact of the algorithm update and determine what its effects are.

That’s exactly what I’ve been doing since January 10, 2017.
In August of 2016, Google announced that they would be rolling out an update on January 10, 2017, that could impact URLs employing intrusive mobile popups or interstitials. For example, if a URL presented an interstitial that covered a substantial part of the content, then that URL could be demoted in the mobile search results. The web as a whole cheered, as many users were extremely frustrated by aggressive mobile popups.
So, as January approached, many SEOs, webmasters and business owners wondered what the actual impact would be. Would there be mass casualties, minor bumps in the algorithmic road or something in between? Based on Google’s announcement, you would think that sites employing intrusive popups or interstitials would have gotten smoked by the algorithm. That would make sense, but when you’re dealing in an algorithmic world, the devil is in the details.

Preparing for the mobile popup algorithm

As the rollout neared, I had many questions. Would the update actually work? How extreme would it be? Would there be loopholes? How would it impact branded versus non-branded queries? Would large-scale sites be impacted as much as smaller sites? And so on and so forth.
That’s why I prepared for the update by collecting as many sites using mobile popups or interstitials as possible. My goal was to benchmark those sites and then gauge the impact as the mobile popup algorithm rolled out. I’m now tracking close to 70 domains on my mobile popup list — and those sites are across verticals, including news publishers, entertainment, sports, e-commerce retailers, bloggers, music and more.
Starting on January 10, I began checking my list twice per day to see which sites were still breaking the rules and which ones weren’t. And for the ones breaking the new Google mobile popup law, how much negative impact would they see? Would they see any impact at all?

My travels along the popup algorithm trail

My research took me across many sites, both large and small, across many categories and locations. It was fascinating to see which sites raised the white flag and stopped using popups or interstitials and which ones stood their ground and kept them. It was also eye-opening to analyze the various ways websites employed popups and interstitials in this new world (if they kept them). It was enlightening, to say the least.
And of course, I was able to see many different types of ads and interstitials, including benign newsletter signups, aggressive ads that take over your screen, autoplay video in popups, broken ads in popups, and even malware and malicious downloads from ads in popups. There were times I felt like I needed battle armor while visiting some sites.


Source Link: http://searchengineland.com/impact-lack-threreof-googles-mobile-popup-algorithm-268991