In 2019, companies dependent on search traffic were shocked to find out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert Rand Fishkin to proclaim that Google is now undeniably “everyone’s competitor” in search.
After all, with 51% less potential traffic, websites receive 51% less revenue and leads. This is a colossal — yet under-recognized — problem for all websites that survive off their ability to generate measurable value.
This white paper from Longtail UX will show that the solution to this new “Zero-Click Google World” is to create landing pages that serve longtail search better than Google can. Proof will be shown that, in cases where the landing page is of high-enough quality, Google continues to deliver the traffic, revenue, and leads to websites just as it did in 2004.
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