In 2019, companies dependent on search traffic were shocked to find out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert Rand Fishkin to proclaim that Google is now undeniably “everyone’s competitor” in search.
After all, with 51% less potential traffic, websites receive 51% less revenue and leads. This is a colossal — yet under-recognized — problem for all websites that survive off their ability to generate measurable value.
This white paper from Longtail UX will show that the solution to this new “Zero-Click Google World” is to create landing pages that serve longtail search better than Google can. Proof will be shown that, in cases where the landing page is of high-enough quality, Google continues to deliver the traffic, revenue, and leads to websites just as it did in 2004.
Thank you so much for writing this blog and sharing your knowledge. It was quite beneficial in terms of my quest.
ReplyDeleteSocial Media Optimization Expert in Islamabad
Great Post, My name Is Harsh and I have my own IT based company Harsh SEO Agra
ReplyDeleteSeo Service in Agra