Google Image Search removes View Image button and Search by Image feature

After making a deal with Getty Images, Google has revamped some of their image search features and user experience.

Google has removed the View Image button and the Search by Image feature when viewing an individual image within Google Image Search. Google announced this change on Twitter, saying:

Today we’re launching some changes on Google Images to help connect users and useful websites. This will include removing the View Image button. The Visit button remains, so users can see images in the context of the webpages they’re on.

The Search by Image button is also being removed. Reverse image search *still works* through the way most people use it, from the search bar of Google Images.

This seems to be in direct response to the concession Google made with Getty Images a few days ago around helping reduce copyright infringement through the popular search engine.

Here is how the feature looked before the change:


Here is what it will look like when this fully rolls out:





Also, notice how the “copyright” disclaimer is more visible within the search results.


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Resource Link: https://searchengineland.com/google-image-search-removes-view-image-button-search-image-feature-292183

SEO content strategy: How to grow visits by 300% in one year

Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search.

However, you can’t simply create content for content’s sake and expect to achieve any results. Millions of blog posts are published each day, so you need to create content that stands out and earns worthwhile links. This is where the strategy part comes into play.

Strategic content planning and execution involves:

prioritizing lower difficulty topics and themes.
content layering and optimal internal linking.
understanding linkability and identifying opportunities.
regular upkeep and maintenance of existing content.
A complete SEO content strategy will include these processes.

With the glut of content published daily online, you must be strategic to garner the attention needed for success. Many brands believe publishing blog post after blog post will lead to more links, higher rankings and increased website visitors.

However, SEO is not so simple — you need to be linkworthy to secure links, there are a variety of factors beyond content and links that influence rankings, and you must build strategic buyer funnels to sustainably build relevant traffic.

Today, I want to share a content strategy we’ve used to grow several clients’ site visits by ~303 percent over the past year.



Real data, but anonymized

Prioritize lower-difficulty topics
The first step in building your content strategy is to identify which topics your content will cover.

Effective strategies begin with research — start by analyzing the keywords and themes relevant to your business. For this post, I’ll be using SEMrush (although there are plenty of viable tools available) for my research.

During your analysis, you should evaluate three main criteria:

Search volume
Competition/keyword difficulty
Traffic value/cost
The sweet spot that you’re looking for in your research is high search volume and value with low difficulty. However, all your important keywords will not fall within this ideal cross-section, so you should also prioritize lower-difficulty topics.

In SEMrush, you can quickly get an estimate for keyword difficulty by clicking “Keyword Analytics”=>”Keyword Difficulty”:


Again, there are several tools to choose from to gauge keyword difficulty; just make sure you use the same tool when comparing the difficulty of potential topics.

Of course, you can also manually assess difficulty by simply analyzing the SERPs. Examine the pages currently ranking on page one — if you see well-known brand names or high-authority sites, it likely means higher competition. Conversely, low-quality and/or low-authority results mean lower competition and a potential opportunity to fill a content gap.

Unless you’re already an established, authoritative brand, you’re going to have to prioritize lower difficulty topics. Targeting these less competitive spaces will guide your content marketing strategy, helping you focus your efforts where they will make the most impact.

Layer content and optimize internal links
As you strategize and plan content, consider opportunities where content layering and internal linking are possible.

Content layering refers to the practice of “layering” middle-of-the-funnel content on top of bottom-of-the-funnel content by covering relevant, complementary topics and internally linking between pages.

Finding and executing on these opportunities provides a wide array of benefits, including:

shared authority. Middle-of-the-funnel content is typically more linkable than bottom-of-the-funnel content, and through internal linking, valuable equity can be passed from the links pointing to your mid-funnel content through to your converting pages.
increased brand authority and recognition. Ranking pages for mid-funnel queries can build authority and recognition that pays dividends later in bottom-funnel searches.
link acquisition for converting pages. Promotion of mid-funnel pages can yield links for bottom-funnel pages if they’re strategically and contextually linked within the content you’re promoting.
Content layering and internal linking need to be part of any content strategy. By layering content and linking internally, you can structure your site in a way that’s easy to follow for readers and search engines alike.

Focus on linkability and opportunity
Any SEO strategy — particularly a content strategy — must account for links.

Links remain an important ranking factor and have numerous benefits beyond search. Because links are so valuable, you should focus on linkability as you plan content.

Linkability, or “linkworthiness,” simply refers to the potential for securing links. People link to other sites in a variety of ways online, so to evaluate linkability, you need to think about why someone might link.

The first place to start is with the potential outreach market for your content. These are the people who might be interested in sharing and linking to your content if you contacted them and let them know it existed.

A few factors to consider as you analyze a potential outreach audience include:

search volume for associated keyword. If nobody is searching for this topic, it’s likely nobody will be interested in linking.
the number of unique domains linking to top results. If the top results can’t muster many links, you will likely struggle as well.
types of pages linking to top results. A quick manual review of the linking pages will give you a sense of whether these types of links would be achievable for your site.
Along with evaluating the outreach market, you need to analyze link opportunity. Analyzing opportunity essentially boils down to one question: Can I create something better or more useful than what is currently ranking?

SEO expert Brian Dean’s “skyscraper technique” — in which marketers identify great content, create something better, and then reach out to relevant parties who have linked to similar content — is a great option for capitalizing on link opportunity. However, you must adapt the technique to meet your specific situation.

The key portion of the skyscraper technique is creating something better than what is ranking. This doesn’t necessarily mean you have to spend hours creating the most comprehensive resource imaginable — sometimes it only takes small tweaks to deliver something better.

Some common options for improving on what’s already ranking includes:

creating a more searchable title.
improving readability and formatting (headers, sub-headers, bullet lists and so forth).
optimizing for page speed.
citing reputable authorities and source (also provides built-in promotion opportunities).
expanding on or exploring the topic in more depth.
sharing original or new research.
Along with these improvements, another way to elevate your content above the competition is to add extra formats. Perhaps the topic would be better suited to a video? Maybe you can add original photography or animation to create something that is best in class.

Adding extra content types can require more of an investment, but it’s worth it. Investing in at least one sunk cost differentiator — photography, video or design, for example — will truly set your content apart and help you secure the links needed to outpace the competition.

Regularly update and maintain existing content
While most content marketing strategies focus on crafting new content, a complete content strategy will also account for existing content and pages.

As you identify potential link opportunities and content gaps, don’t forget to take stock of your existing content. Sometimes it can be easier (and more effective) to update existing content rather than create something from scratch.

In fact, many of the methods for improving content listed above can be applied to your own pages.

Adding extra content types can be particularly effective for upgrading existing content. For example, adding a video to a long-form how-to post adds extra value and linkability, and can even capture bonus traffic and attention via YouTube — as I demonstrated in this post.

An alternative option to upgrading is repurposing. Rather than adding extra content types or formats, you can repurpose an underperforming content asset into something that better serves the needs of searchers. Analyze the SERPs you want to rank in, see if there is a prevailing content type, and then match that format.

Finally, a simple way to keep your existing pages fresh is to add a “Last updated” tag at the top of the page. This tactic will allow you to continuously update and improve a page as the topic it covers evolves over time, keeping your page fresh and competitive in search. Including the last updated date will also inform readers how current the information is, serving as a form of social proof.

Your SEO content plan should largely concentrate on how you can deliver new, engaging content to your audience. But don’t forget to dedicate some time and effort to improving existing pages as well.

Outline of an effective SEO content strategy
To recap all the information shared here, follow this outline and implement these practices in your content planning.

Prioritize lower difficulty topics.
Analyze opportunities based on search volume, keyword difficulty and traffic value.
Manually review SERPs to find gaps and low-competition phrases.
Layer content and optimize internal links.
Layered content benefits your converting pages through shared link equity, increased brand authority and direct link acquisition.
Focus on linkability and opportunity.
Evaluate potential outreach markets.
Analyze link opportunity, make improvements and execute something better.
Invest in at least one sunk cost differentiator.
Regularly update and maintain existing content.
Improve and upgrade existing pages.
Repurpose existing assets into something more linkworthy and useful.
Include a “last updated” function to manage content freshness.
We’ve used this SEO content strategy time and time again to help our clients grow their site visitors, and I hope you find success with it as well.

Website Design Service Jharkhand  | SEO Service in Jharkhand

Mobile & desktop SEO: Different results, different content strategies

Smartphones and tablets have completely disrupted and forever altered what was once a fairly linear buyer’s journey. These days, a consumer might drop into your funnel at any point, from any channel, and it might be after an unknown number of touch points across platforms and devices that you didn’t see happening.

They’re reading reviews, are exposed to organic and paid social, are searching for nearby answers for their immediate needs and more. Increasingly, consumers are doing all of these things from a mobile device.

Recent research at BrightEdge (my company) shows that 57 percent of all online traffic now comes from mobile and tablet. Pair this consumer insight with the knowledge that Google’s mobile-first algorithm is coming, and we marketers have some work to do.

In this column, I’ll share the results of our recent Google SERPs Mobile vs. Desktop research, and you’ll learn how to Google-proof your SEO and content marketing strategies to prepare for what’s next.


Why mobile matters
As the shift to mobile has picked up speed, we’ve discovered some new ways to determine what that actually means in terms of real, measurable impact on businesses.

One such insight gleaned from our recent research helps us assess the extent to which mobile matters to Google. We’ve been tracking Google’s experimentation with the mobile-first index since it was announced in 2016, and what we learned might surprise you.

We tracked SERP listing data for nearly 25 million keywords, and what we discovered is that 79 percent of listings have a different rank on mobile and desktop devices. For listings in positions 1-20, 47 percent had mobile and desktop rankings that were not the same.

Furthermore, we found that 35 percent of the time, the top-ranking URL of a domain for a given query is different on desktop than on mobile.

Preparing for mobile first
Back in 2016, Google first announced their development of a mobile-first algorithm, a direct response to the rising use of mobile across its consumer base. Now, the search giant has begun experimenting with this new algorithm — a test that’s attracted the attention of marketers across all sectors.

It’s impossible to estimate the impact of such an algorithm, yet it’s safe to say you need to start preparing now. Brands that are still looking at their marketing strategy through a desktop view in a mobile-first world are likely to misunderstand the opportunities and threats affecting them (most likely on the mobile side, and in their largest channel — organic search — which accounts for 51 percent of traffic, on average).

But mobile-first isn’t mobile-only, either. Those who come out ahead through this upcoming mobile-first update will have separate strategies for each and will be tracking performance across both. Carlos Spallarossa, director of SEO for cosmetics giant L’Oréal (a client of my company) says,

“Mobile traffic is huge for us and our industry — above the 57 percent [this survey] is reporting. We are developing content with a mobile-first perspective to connect with our users with info, user advice, and reviews – especially when they are near a store where they can easily purchase.”
Winning in this rapidly evolving environment requires a keen understanding of user intent, how your customers use mobile and how your site appears on mobile devices.

Google interprets each user’s most likely intent through micro-moments, which impact how the SERP is constructed and the types of content that appear. For example, if the search engine believes the searcher wants to find a restaurant, the local 3-pack will appear. If the person seems to express an I-want-to-know micro-moment, then a Google Quick answer will appear. Google also varies the number and placement of videos and images on the SERP depending upon the likely intent.

Site developers and marketers must recognize how mobile users interact in these micro-moments and how their intent differs between mobile and desktop. Only then can you ensure that the content created matches both the intent and the device.

For example, a consumer searching for “how to contact KOA” has an “I want to know” query. On mobile, that person is more likely to click-to-call than to type out an email, which is the exact opposite of the desktop searcher.


A consumer searching for “where to get pancake mix” is in a moment to buy. On desktop, that person may very well be looking to order online, but they could also be open to pancake recipes or other related content. On mobile, though, you can assume that person is looking for a store nearby to complete the transaction immediately.

Even as mobile widens the gap in the coming years, there’s still a massive chunk of desktop traffic on the table for the taking, and now we can see that desktop and mobile each have their own SERPs space, too.

Bringing it all together: SEO & content strategies for mobile-first search
Perform keyword research for mobile devices. Customers search and behave differently between mobile and desktop. Voice search has become increasingly common, and users often employ different keywords or phrases when typing on mobile devices. As a very first step, it’s time to differentiate between your mobile and desktop keywords, so you can begin to better understand what your on-the-go visitors need and provide the right content in the best format for them. You still want to get those meatier, more in-depth pieces in front of desktop users and those further down the funnel, but not at the expense of your mobile users. Identify your keywords more likely to be used on mobile devices, then research the most likely user intent. See which micro-moment Google anticipates the user is in by analyzing the mobile SERP for that particular search. You can then develop brand content that best suits this type of user and ensure that it is completely mobile-friendly.

Consider AMP implementation where applicable. Google continues to emphasize the importance of speed across devices. Recently, they also ended their instant search on desktop, saying they’ll be looking for ways to improve search speed across all devices. Beta updates with a stronger AMP flow-fixing tool have been released to the search consoles of some users, demonstrating Google’s commitment to enhanced page speeds. Brands should be paying attention to the potential benefits that AMP could bring them and mark up any appropriate pages.

Review all site content to ensure that it is mobile-friendly. The content across your website should read easily or play smoothly on mobile devices. For example, an infographic with text too small to see on mobile can be designed to automatically scale to screen size. Users should also be able to easily enlarge the image if they want to see any more detail. Pay attention to navigation to make sure that moving throughout the site will not be a struggle for people using mobile devices. Google does offer a mobile-friendly testing tool, which can be used to get started on the path toward mobile compatibility. Overall, however, brands need to shift their mindsets away from creating desktop sites that “work” on mobile to creating mobile sites.

Understand, differentiate and track desktop vs. mobile traffic, engagement and conversions. Enhance your tracking capabilities and KPIs for a more thorough picture, including what traffic arrives from mobile devices and what comes from desktop. Have your SEOs measure traffic rates, landing page visits, engagement rates, conversions and revenue rates for mobile devices separately, so you have a clearer picture of how well you’re reaching these mobile customers. As the market continues to shift more toward mobile, understanding how your mobile customers interact with your site will help you plan for these changes.
Clearly, users prefer their mobile devices at increasing rates, which means that brands need websites and marketing strategies that keep up.

Begin to focus first on your brand’s mobile users and make them the priority when developing content, rather than thinking first of desktop and then using minor adjustments to ensure mobile compatibility.



Reference Link: http://searchengineland.com/mobile-desktop-seo-different-results-different-content-strategies-281643

25 Key Digital Marketing Ways to Increase Visiter to Your Website

25 Key Digital Marketing  Ways to Increase Visiter to Your Website: 

1. Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

2. Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.

Increase traffic to your website social media icons

 3. Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

4. Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

5. Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

6. Target Long-Tail Keywords

Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

Increase traffic to your website reptile with long tail


7. Start Guest Blogging

Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

8. Invite Others to Guest Blog on Your Site

Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
No time to read this post? Download the PDF here!

9. Go After Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.

When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.


10. Post Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.


 11. Implement Schema Microdata

Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.

12. Link Internally

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

13. Interview Industry Thought Leaders

Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

Increase traffic to your website thought leadership concept


14. Don’t Neglect Email Marketing

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

15. Make Sure Your Site is Responsive

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

16. Make Sure Your Site is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.


17. Foster a Sense of Community

People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.

18. Make Yourself Heard in Comment Sections

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.

 19. Examine Your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

20. Get Active on Social Media

It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

21. Submit Your Content to Aggregator Sites

Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

Increase traffic to your website news aggregator sites
22. Incorporate Video into Your Content Strategy

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

23. Research the Competition

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

Increase traffic to your website buzzsumo results page

24. Host Webinars

People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.

25. Attend Conferences

Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.

Well, that just about does it for today’s post. If you’ve got your own tips for increasing traffic to your website, I’d love to hear them.

How You Can Increase Your Business Through SEO

SEO stands for Search Engine Optimisation is now not limited only to driving traffic and keyword ranking for your website. It has now taken a broader form and playing an important role in increasing sales for any business. It can be understood that when someone is looking for any information which can be of any kind like product details, service provider information, address, contact details etc means kind of research goes to search engine and place his query. Like if you want to buy or purchase any product then you go to search engine type the query regarding the product and in response most relevant results comes in front of you on the searched device. Then you go for full research and select that product or service provider who is most suitable and matching your requirement. Many of you also put the order at the same time at the same place which results in lead and conversion for that particular product or service providing firm. In this case it is quite clear that how well optimised and strategized SEO of that business website placed the website on top in search results and later which results in the goal achievement for that business. This is a very simple example to make you understand that how the practices which were earlier used for traffic and ranking are resulting in genuine leads and conversion for businesses.

As competition is very high in market and it has become very difficult to grow in throat cut competition even for the established firm because many competitors are coming in market with the same product and services on approx similar costing. Here well strategized SEO plays the key role as it helps in having the top position when any user search for the product or services you are offering. The better the website is optimised and promoted, better will be the ranking on SERP.

For better optimisation and promotion, I want to share 3 basic tips 

• First and most important is keyword research, selection, optimisation & placement

You have to go with research work for such keywords which your prospect users often search. For this you can take help of Google's own tool Google keyword planner where you find all the suggestion with average monthly searches in target location. It allows you to have good set of targeted keywords for your business with which you want that users will get your website in search results. Now you have the keywords with which you can expect the potential buyers looking for your products or services.

• Second step is to create proper strategy

Your strategy should be based on you goal like what kind of goal you are looking for. You have the set of keywords, now you need the landing page where you want the users to reach. One most important thing which has to be keep in mind that when you will prepare your landing page it should be very informative like in which industry you deal, what are your product or services and related information along with the enquiry form or call to action button where visitor can put his/her requirement. Mind it that that landing page is the face for your business so must have to be full of all necessary information.

• Third and Final step is to do optimisation for the Conversion

This step includes the optimisation of the whole process since beginning that how it is going to result in conversions. Optimisation of the content which is available on landing page, call to action buttons, the pattern in which viewer will be able to see the website etc. Content here is crucial so must be of great impact for the users so that they will be convinced to place the order or query. For better optimisation we can put ourselves at place of users and can think in the way that as being an user what is my expectation and by going through that we can do much better in landing page, content and other information. Hence the best optimisation will be in the manner that an user should get all the information on the landing for which he has searched on search engines.

Hence you can use SEO services in quite effective way and increase sales for your business if it is well strategised and implemented. It will not only drive traffic for your business but most importantly leads to conversion for your business which is the ultimate goal of any business to gain maximum profit which is possible only if you have large no of genuine customers. In recent era it has been found that well optimised and ranked business website is doing much better than the other websites online.

For better performance and ROI for your business, go for SEO services and be in top results so that more traffic, visits, clicks and business come to you when people look for your product and services. 

Source Link: http://internetmarketingsection.blogspot.in/2017/04/how-you-can-increase-your-sales-through.html

The impact (and lack thereof) of Google’s mobile popup algorithm

Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has been live for a month, columnist Glenn Gabe shares his findings on the impact.

 It’s not often that Google announces an algorithm update in advance. But when they do, not only can webmasters prepare for that update, we can also track its rollout once Google pulls the trigger. That provides a rare opportunity to gauge the impact of the algorithm update and determine what its effects are.

That’s exactly what I’ve been doing since January 10, 2017.
In August of 2016, Google announced that they would be rolling out an update on January 10, 2017, that could impact URLs employing intrusive mobile popups or interstitials. For example, if a URL presented an interstitial that covered a substantial part of the content, then that URL could be demoted in the mobile search results. The web as a whole cheered, as many users were extremely frustrated by aggressive mobile popups.
So, as January approached, many SEOs, webmasters and business owners wondered what the actual impact would be. Would there be mass casualties, minor bumps in the algorithmic road or something in between? Based on Google’s announcement, you would think that sites employing intrusive popups or interstitials would have gotten smoked by the algorithm. That would make sense, but when you’re dealing in an algorithmic world, the devil is in the details.

Preparing for the mobile popup algorithm

As the rollout neared, I had many questions. Would the update actually work? How extreme would it be? Would there be loopholes? How would it impact branded versus non-branded queries? Would large-scale sites be impacted as much as smaller sites? And so on and so forth.
That’s why I prepared for the update by collecting as many sites using mobile popups or interstitials as possible. My goal was to benchmark those sites and then gauge the impact as the mobile popup algorithm rolled out. I’m now tracking close to 70 domains on my mobile popup list — and those sites are across verticals, including news publishers, entertainment, sports, e-commerce retailers, bloggers, music and more.
Starting on January 10, I began checking my list twice per day to see which sites were still breaking the rules and which ones weren’t. And for the ones breaking the new Google mobile popup law, how much negative impact would they see? Would they see any impact at all?

My travels along the popup algorithm trail

My research took me across many sites, both large and small, across many categories and locations. It was fascinating to see which sites raised the white flag and stopped using popups or interstitials and which ones stood their ground and kept them. It was also eye-opening to analyze the various ways websites employed popups and interstitials in this new world (if they kept them). It was enlightening, to say the least.
And of course, I was able to see many different types of ads and interstitials, including benign newsletter signups, aggressive ads that take over your screen, autoplay video in popups, broken ads in popups, and even malware and malicious downloads from ads in popups. There were times I felt like I needed battle armor while visiting some sites.


Source Link: http://searchengineland.com/impact-lack-threreof-googles-mobile-popup-algorithm-268991