Organic search responsible for 53% of all site traffic, paid 15% by Study

Organic and  Paid search drive more than 70% of revenues for B2B and the other verticals.


Despite the rise of zero-click results, a new study (.pdf) from BrightEdge says organic and paid search still deliver far more traffic to websites than other channels, including social and display advertising. The company found that paid and organic search are responsible for “68% of all trackable website traffic.”

Organic traffic growing. In fact, the percentage of traffic from organic search has grown in the five years BrightEdge has been conducting this research. In 2014, organic search delivered 51% of site traffic according to the company. That number grew to 53% this year with paid providing roughly 15%.

BrightEdge said the data were generated in May 2019 “from thousands of domains and tens of billions of sessions.” The company excluded direct traffic from the study.

The report breaks out traffic data by key verticals. For B2B sites, the numbers were even larger than more general traffic distribution. More than 75% of B2B traffic, according to BrightEdge, is coming from organic and paid search.


Comparing share of visits by channel

In a retail context, the distribution of traffic between organic search, paid and “other” was somewhat more evenly distributed, with other and paid each responsible for about 23% of visits, while organic search delivered 41%. Hospitality was similar, but with more traffic (31%) coming from other.

Social media traffic referrals flat. The report has little positive to say about social media, which has been flat (at ~5% of traffic) since 2014 according to the company. Media and entertainment was the one category where drove more traffic than that (8%).

BrightEdge also offers an estimated breakdown of revenue by channel for general traffic and in specific verticals. Overall the company says that paid and organic search are responsible for 72% of revenues for B2B and the other verticals. BrightEdge asserts that social media delivers less than 1% of revenue on average.

Why we should care: There are marketers who might dispute some of the social media findings. But assuming the report’s methodology is sound, it strongly affirms the continuing value of organic and paid search. Indeed, the sturdy persistence of organic search in particular seems to belie the many structural changes in the SERPs that have occurred over the past several years.







Referance link: https://searchengineland.com/organic-search-responsible-for-53-of-all-site-traffic-paid-15-study-322298

19 Advanced SEO Techniques That’ll Double Your Search Traffic

19 Advanced SEO Techniques That’ll Double Your Search Traffic



1. Complete an SEO Audit on your website

2. Learn what your users want

3. Create SEO optimized landing pages

4. Make sure your website is mobile-friendly

Over 60% of daily searches are now performed on a mobile device.

5. Grow your traffic with infographics

6. Optimize your content for RankBrain

RankBrain is an artificial intelligence system that helps analyze search results. It learns what a page of content is about and how that relates to keywords

people are searching for. Essentially, it helps connect a search with relevant results.

A more popular example would be the difference between searching for "apple" and "Apple":

(a)A fruit
(b)A large computer company founded by Steve Jobs

7. Write at least 1,890 words

Backlinko analyzed 1 million searches and found the average first-page search result was 1,890 words.

8.Write a roundup post

9. Post valuable content on social media

10. Use advanced SEO internal deep linking

11. Send link juice to lower ranked pages

12. Link to external sites with high Domain Authority

13. Snag broken link opportunities on Wikipedia to build links

14. Find and use your competitors’ SEO keywords

15. Use AdWords copy in your on-page SEO

16. Use multiple keywords in SEO page titles

17. Monitor Google Search Console stats

18. Regularly update your old content

19. BONUS – Revamp old articles with more organic traffic potential

High PR Quality Social Bookmarking sites List 2018  | seo company in India

Source link: https://neilpatel.com/blog/10-advanced-seo-techniques-thatll-double-your-search-traffic/

International SEO and search trends: How does it all work?

If your business sells internationally, then your search engine optimization (SEO) efforts need to operate around the world, and international SEO Service can be complicated.
Multiple countries, multiple languages, and often, multiple languages within a given country. It’s easy to get tied up in knots. And even easier to confuse a search engine and create a number of typical SEO issues like duplicate content.

Fortunately, good international SEO is achievable; it just needs a little planning and the right approach for your unique situation.



What is international SEO?

International SEO is the process of organizing and optimizing your webpages to allow search engines to identify the countries you are targeting, the specific content and language for each user in a given location.

In many ways, this is a similar to how we provide SEO for small businesses that target multiple locations, since they often organize by towns, cities, counties or states.
Domain names for international SEO
You may want to consider a few things when choosing a domain name for your international SEO campaigns.

Some domains, known as country code top-level domains (ccTLD), will default to a specific location. Other top-level domains (TLDs) can be geotargeted to point at specific countries.  The sub-folders and subdomains on these TLD domains can be geo-targeted to different countries as well.
The main takeaway here is that you must ensure you have the correct domain for your international SEO requirements.

Just to confuse matters, these rules can sometimes be broken, and one such example is when promoting content with SEO. Even ccTLD domains or geotargeted TLD domains can rank informational content internationally.
This is a little contradictory to international SEO thinking, so let me give you an example.

My company operates out of the United Kingdon (UK), but we have customers all around the world. The majority of our customers find us through articles on our blog, which runs on a UK ccTLD. This proves that in the right situation, informational content can still rank internationally from a ccTLD. Go figure!

This is not to say you should disregard geotargeting; for the majority of industries, this is not the right approach. Ranking internationally is about providing the right content for the right audience, often for specific business reasons.

You want to make sure Google does not get utterly confused with the several versions of your site and bury you in the deepest, darkest depths of the search index.


How to target a specific country

The following is a basic checklist for targeting a specific country with international SEO:

Use a country-specific domain.
Specify the location you are targeting in Google Search Console.
Register your business address with Google My Business.
Include the street address of the business on the website.
Host the website locally (as much for usability as for SEO).
Get links from country-specific websites.
Use local language(s).
What we are trying to do is send a clear signal to Google about where you operate and who this content is for. Multiple signs send a clearer signal, so try to include all items on the checklist.

International SEO strategy

Typically, most international SEO efforts include targeting multiple countries, which means you must scale your approach across all desired locations.

There are a few ways to approach this which may or may not be suitable for your situation. Here are two approaches applicable to the majority of serious international SEO efforts.

 1. Content marketing
As I mentioned earlier, targeted content marketing can help pages rank internationally, even from a ccTLD site. If you can generate leads through content, then promoting your content with SEO can be the simplest option. As an example, Search Engine Land ranks internationally as a content provider, but so does the informational content of my company, which is based in the UK. This is technically easy, but you must also make sure this is a viable business model for your company. For companies that exist online, this is often a good fit, but for more traditional businesses, this is often not the right way to go about things.

2.  Single TLD site
In some industries, you will often see automatic international search results. There is a company in Australia that sells safety harnesses. It is a niche business, and without any specific international SEO, they rank pretty well across English-speaking countries such as Australia, the UK and the United States. If they wanted to focus on international SEO, they’d have little trouble doing so; a more traditional SEO process would likely be all they’d need.

The takeaway here is to do your research before you dive into a complex international setup.

3. Subfolders and geotargeting

If you require country-specific content, one of the easiest options is to create localized sub-directories on your own site. These sub-directories can be geotargeted in Google Search Console and can contain country-specific content and language. Here is an example and the pros and cons of each:

example.com — root site targeting the USA.
example.com/uk/ — UK.
example.com/de/ — Germany.
There are three key benefits to this approach. First, you are only expanding your existing site, so there may be less technical management and overhead, e.g., hosting.

Secondly, the sub-directories will inherit authority from the parent domain.

Lastly, you only have one site to promote, so while you will want country- and language-specific links, this is still simpler and more cost-effective than promoting multiple sites.

As for the cons, users may not recognize geotargeting from the universal resource locator (URL), and you will have a single server location. This can be a relatively easy way to get started with true international SEO, but it is important to understand the limitations of this approach.

4. Country-specific domains

This approach can use country-code top-level domains (ccTLDs) or subdomains on a TLD. In a way, they are two slightly different techniques to achieve the same end goal.

Geo-targeted subdomains. These TLD subdomains will need to be geotargeted in Google Search Console:
www.example.com — US.
uk.example.com — UK.
de.example.com — Germany.
Country-specific ccTLD domains. These will automatically target the country associated with the ccTLD:
Amazon.com — US.
Amazon.co.uk — UK.
Amazon.de — Germany.
For businesses with a physical presence, operation or local offline marketing in the target country, this is typically the best approach– although not the most cost-effective approach, as each site must be configured and marketed independently, typically by the local marketing team.

Both of these approaches allow the business to use local web hosting and build clear location signals with country-specific links to the URL. These are strong signals and should be considered when making a decision to enter a competitive international market where you may be competing with companies resident in that country.

If you can use ccTLDs here, I tend to favor that approach over subdomains; but it requires you to own all the international ccTLD versions of your domain. Doing this can confer strong branding benefits where users prefer to click on their own ccTLD.

Folks in the UK are used to .co.uk sites, people in France prefer .fr sites and so on. SEO is just part of a larger conversation, so the right approach should be determined by the wants and needs of the target customer.

Conversely, using subdomains is not as popular, as users may not recognize or understand the domain, which could impact trust and click-through rates.

This is the approach favored by the likes of Amazon and eBay. So, if money is no object and you are playing the long game, this is typically the approach we would recommend for international SEO companies.

An important consideration here is that any problems can be multiplied across your entire portfolio of sites. So, you will want to make sure your initial site is technically perfect before you create international sites.









Referance Link:  https://searchengineland.com/international-seo-and-search-trends-how-does-it-all-work-292140